Learn a bit about me 👋🏻.

I’m a Senior Product Designer specialized in creating digital products that balance usability, visual clarity, and measurable business impact. My approach combines strategic thinking, systems design, and product craft. Focusing not only on how things look, but how they work, why they matter, and what they enable for users and organizations.

My background blends Art Direction with UX and Product Design, which allows me to connect brand, perception, and interaction in a way that strengthens adoption, trust, and differentiation. Over the years, I’ve contributed to products for companies such as Telefónica, Orange, and Siemens Gamesa, working across the full product lifecycle: from research, framing, and prototyping to testing, delivery, design systems, and implementation alignment.

I collaborate closely with Product, Engineering, and Business stakeholders, helping teams clarify intent, reduce ambiguity, align priorities, and ship scalable solutions across platforms and markets. I particularly enjoy environments where design is treated as a strategic function rather than decoration, a lever for understanding users, informing decisions, and improving performance.

I actively leverage AI to accelerate and enhance product workflows, including research synthesis, ideation, prototyping, design documentation, and design system operations. This not only improves velocity and consistency, but also frees teams to focus on higher-value problem-solving and creative work.

Outside of design, I’m usually drawing, gaming, traveling, or reading, anything that expands curiosity and perspective.