La maniguette
La Maniguette is an organic and eco-friendly products store, and I led the entire visual identity for the brand. My work spanned from logo design to store signage, packaging, and in-store graphics, ensuring a cohesive and engaging visual presence across all touchpoints.
Rol:
Graphic Designer
Tools:
AI / PS
Date:
2016
Process
I led the creative process and brand development for a new organic products store, with the goal of building a brand that conveyed trust, sustainability, and high-quality natural products to health-conscious consumers.
Key phases of the project:
Key phases of the project:
- 🔍 Research & Discovery: Conducted competitor analysis, market research, and user interviews to understand consumer expectations, industry trends, and gaps in the organic products market.
- 🎯 Brand Strategy: Defined brand positioning, core values, and tone of voice. Focused on authenticity, transparency, and environmental responsibility to resonate with the target audience.
- 🎨 Visual Identity: Created a logo, typography, color palette, and packaging concepts that reflect freshness, natural quality, and care for the environment. Explored various visual directions to ensure the brand felt premium yet approachable.
- 💻 Digital Presence: Designed website layouts and digital touchpoints with an emphasis on user experience, readability, and visual storytelling. Integrated product information, recipes, and sustainability messaging to engage visitors.
- 📢 Marketing & Campaigns: Developed concepts for promotional campaigns, social media visuals, and newsletters to maintain a consistent brand voice and reinforce the store’s values across channels.
