In OriginalYeah! I worked for more than a year and I did several digital works with them, but one of those works was to create multi-responsive landings in order to promote some of their products.
Role:
UX/UI Designer
Tools:
Sketch/Anima
Date:
2018 – 2019
Overview
As Head Designer at Yeah!, a luxury men’s fashion brand, I led the design, development, and copy teams to ensure cohesive, high-quality outputs across all digital channels.
Key responsibilities included:
Web Design & Development: Conceptualized and designed web environments, including layouts, visual hierarchy, and interactive elements to create an engaging premium online experience.
Creative Direction: Edited and directed all digital assets, ensuring consistency of the brand’s visual identity across social media, newsletters, and advertising campaigns.
Campaign Strategy & Execution: Collaborated with marketing to design and implement promotional campaigns that balanced aesthetic innovation with business objectives.
Team Leadership: Coordinated cross-functional teams, aligning designers, developers, and copywriters toward a unified creative vision.
Through this role, I ensured that every digital touchpoint — from websites to campaigns — reflected Yeah!’s luxury identity and enhanced user engagement.