Now Online is a streaming platform operating in Brazil. Utilizing the best UX/UI practices, it was my goal to improve the Interface and the usability of the system and give a new fresh look.
My role
Worked on both TV and web environments, focusing on improving usability and enhancing the overall user experience.
Proposed a visual restyle to make the interfaces more attractive and intuitive for users, while optimizing interactions across platforms.
Skills applied
Research, UX/UI Design, Prototype, Testing, Components, Tokens
Overview
Net Now is a multi-platform streaming service that operates in Brazil and wants to improve their usability and their interface, who wants a multi-device redesign for their platform.
In addition to their streaming content, offers the possibility of live TV and listen to some music. It also allows you to manage the rental of content and subscriptions.
Process
As team the first we did was create an Airtable, in order to organize the tasks that we had to do.
· Overview
· Goals
· Research :
Benchmarking – User Persona – User Journey
· Design :
Prototype Low Fidelity – Prototype High Fidelity – Style Guide
· Validate :
Testing – Iterate – Analyze Results
Goals
In this project, I was involved in all the Design steps. The business objective was to create a new visual interface and improve the navigation and the experience of the users when they are looking for some content and make their journey more satisfactory. Also, adding a new search feature to find content in a more interesting way.
The main goal was to maintain consistency in all the devices and focus on the specific interaction of each of them to not lose usability and keep a good user experience.
Research
The first thing I did was collect all the information I could about similar platforms and steaming systems. As well as the content they have and the architecture information of the site.
We create some User Personas with their User Journey to see which were the pain points and how the new features would solve the problem. The next step was to make a testing with real users of the service to find some insights in order to iterate the new design.
Testing results (old designs)
User testing sessions allowed us to validate the initial hypotheses and uncover clear opportunities to improve the platform’s overall experience. Through these evaluations, we identified behavioral patterns, friction points, and unmet expectations that guided the design iteration.
Key Findings
1. Content Overload and Difficulty Making Decisions
Users reported feeling overwhelmed by the amount of content available on the platform. The lack of visual hierarchy and clear organization made navigation confusing and slowed down decision‑making about what to watch.
2. Inefficient Search Experience
The search section did not provide a satisfying experience. Users spent too much time trying to find relevant content and lacked useful filters or a structure that facilitated exploration. This led to frustration and abandonment of the platform.
3. Low Perceived Value of the Service
Because users struggled to quickly find something to watch, many felt they were not getting the most out of their subscription, which negatively impacted their perception of the service’s value.
Design
For the Design I followed the styles that the brand had, so I simplified a lot of the information that the old design had in order to keep it fresh and more user friendly.
Beside of the redesign I also did a new feature search and change the design of the »search section»
The new search feature works perfectly because Net Claro is a platform that has a lot of content and a lot of variety, and one way of improving the user experience was to provide the user with the most viewed content according to their geographical area, that is to say , depending on the area in which this the top would vary.
It would be shown as:
- In the home a top 10 of the most watched in the week would appear, with all the contents mixed, that is, both series, movies and live TV programs.
- If the user clicks in »Most viewed this week », it would take him to a screen where it would be divided into three parts:
1 – Top TV Shows
2 – Top Live Programs
3 – Top Movies
For the search section we divided it into 4 sections, the contents would appear in terms of the relevance of the content, that is, the most viewed at those times, the content would be divided into:
- TV shows
- Live Programs
- Movies
- Actors
We decided not to add more filters to specify the content search, since after the research we could see that none of the «Greats» in the competition did it, they only organized the content according to relevance or alphabetical order, mainly because in TV versions would be very complex and would have a very bad usability when changing several filters with the remote.
New Flow
Prototype
Testing results (new designs)
The second round of usability testing, conducted after implementing the redesigned interface and improved search experience, revealed highly positive reactions from users. The updated visual language, clearer structure, and enhanced discoverability features significantly improved overall satisfaction and reduced friction during navigation..
Key Findings
1. Strong Positive Reaction to the New Visual Design
Users consistently described the new interface as more modern, attractive, and engaging. The improved visual hierarchy helped them understand the content structure more quickly, reducing the initial sense of overwhelm present in the previous version.
2. High Appreciation for the Redesigned Search Section
The new search experience—organized into clear categories such as TV Shows, Live Programs, Movies, and Actors—was one of the most praised improvements. Users found it easier to locate relevant content and felt that the platform finally “made sense” when trying to explore or discover something new.
3. Faster Decision‑Making and Reduced Cognitive Load
Participants reported spending significantly less time searching for something to watch. The combination of a cleaner layout, improved categorization, and the new “Top 10 of the Week” feature helped them make quicker decisions without feeling overwhelmed.
4. Increased Perceived Value of the Service
With a smoother and more intuitive experience, users expressed a stronger sense of satisfaction with the platform. Several participants mentioned that the redesign made the service feel “worth paying for,” addressing one of the major pain points identified in the initial testing phase.
Conclusions
The positive feedback validated the direction of the redesign and reinforced several decisions:
These results confirmed that the redesign not only solved the initial usability issues but also elevated the platform’s overall appeal and usability.