For the Design I followed the styles that the brand had, so I simplified a lot of the information that the old design had in order to keep it fresh and more user friendly.
Beside of the redesign I also did a new feature search and change the design of the »search section»
The new search feature works perfectly because Net Claro is a platform that has a lot of content and a lot of variety, and one way of improving the user experience was to provide the user with the most viewed content according to their geographical area, that is to say , depending on the area in which this the top would vary.
It would be shown as:
- In the home a top 10 of the most watched in the week would appear, with all the contents mixed, that is, both series, movies and live TV programs.
- If the user clicks in »Most viewed this week », it would take him to a screen where it would be divided into three parts:
1 – Top TV Shows
2 – Top Live Programs
3 – Top Movies
For the search section we divided it into 4 sections, the contents would appear in terms of the relevance of the content, that is, the most viewed at those times, the content would be divided into:
- TV shows
- Live Programs
- Movies
- Actors
We decided not to add more filters to specify the content search, since after the research we could see that none of the «Greats» in the competition did it, they only organized the content according to relevance or alphabetical order, mainly because in TV versions would be very complex and would have a very bad usability when changing several filters with the remote.